Build or buy: choosing software for a growing SME

Custom software is not always the answer. A simple way to decide.

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When to buy

If an established product already does what you need and your process is standard, buy it and adapt your process.

When to build

Build when the process is what makes you different, when you need several tools to work as one, or when off-the-shelf costs grow with every user.

The middle option

Often the best answer is buying core tools and building the integrations and dashboards that connect them.

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